Why is the service called Backbend?

You may be asking yourself? Why name a fractional CFO platform after a yoga pose?

It’s simple, really.

Backbend’s mission is to unlock entrepreneurial vision through successful finance partnership. We don’t pretend that’s an easy job, because we’ve been through the journey. Scaling a business or technology to product market fit often means many twists and turns. Progress is never linear, but it’s important to surround yourself with voices that contribute to forward progress.

That’s why our Backbend consultants flex for whatever’s next. Whether you need help building your investor presentation, organizing outreach, making capital allocation decisions, making sense of your unit economics, or choosing a cap table and payroll provider. We exist to help you adapt and prepare your business for success.